The NFL Super Bowl Halftime Show will have a new sponsor moving forward.

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Pepsi has decided to no longer sponsor the Super Bowl Halftime Show

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The beverage company will remain a sponsor of the NFL

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Pepsi/Frito-Lay/Gatorade will also renew — but sans its 10-year-old halftime show sponsorship commitment.

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Pepsi bows out of putting its name on the Super Bowl halftime show

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the next sponsor will pay up to $50 million per year for the privilege.

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Gatorade has been an NFL sponsor for 39 years

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